Authentic Brands Group Purchases Boardriders | License Global (2024)

FAQs

Who purchased Boardriders? ›

Authentic Brands Group has closed on its acquisition of lifestyle and beachwear group Boardriders in a deal that was reportedly in excess of 1.25 billion dollars.

Authentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.

As surf fans know, Roxy, along with Quiksilver, Billabong, RVCA et. al. was scooped up by licensing giant Authentic Brands Group a handful of months ago.

Boardriders, Inc., is the world's leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world.

Bloomberg estimated the sale price to be around $1.3 billion. Note that Blue Star bought Hurley in 2019 — the same year ABG bought Volcom. A comparison of how things played out at Hurley and Volcom could help us establish what this means for the Boardriders brands.

Boardriders, Inc. currently owns these brands: Quiksilver, Roxy, DC Shoes, Billabong, Element, Von Zipper, RVCA, and XCEL.

Authentic Brands Group, With Shaquille O'Neal As Its Second-Largest Shareholder, Agrees To Buy Champion In $1B Deal. Shaquille O'Neal's Authentic Brands Group (ABG) deal continues to pay off.

Authentic's investors include some of the biggest names from the private equity and asset management industry, including BlackRock, Leonard Green & Partners and Canada's Brookfield.

Quiksilver

Roxy / Parent organization

Who owns Quiksilver? ›

Authentic Brands Group

Authentic Brands Group LLC

Amy Christina Margaret Mitchell (previously Slater) is the daughter of Roxy Mitchell and Jack Branning, conceived after a one night stand. Although for the first month of her life, she was raised as Sean Slater's daughter as he was unaware Roxy had had an affair.

Authentic Brands Group, the new owner of the Boardriders brands, has signed a multitude of new operating partners around the world for brands such as Quiksilver, Roxy, Billabong, RVCA, Element, DC Shoes, and more as the brands move to a licensing model.

Boardriders does not report financials, so the last report we have of company revenue was a Moody's report, which stated Boardriders' revenue totaled $1.7 billion for the 12 months ended Jan. 31, 2022.

PUBLISHED: September 6, 2023 at 10:54 a.m. | UPDATED: September 6, 2023 at 10:59 a.m. A sale of some of the surf industry's largest brands has been finalized, putting Quiksilver, Billabong, Roxy, RVCA and a handful of other action-sports brands under ownership of New York-based Authentic Brands Group.

“Authentic Brands Group is pleased to confirm the completion of its purchase of world-renowned super brands Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders,” Authentic said in a statement.

Authentic Brands Group now has annual retail sales in excess of $29 billion worldwide thanks to Friday's closing of its deal to acquire Boardriders. In March, the brand development, marketing and entertainment firm inked a deal to acquire Boardriders, the parent of.

The New York-based brand management and licensing company said Friday morning it closed on its acquisition of Quiksilver, Roxy, Billabong, DC, and RVCA among other brands. The brands will now move to a licensing operating model.