Authentic Brands Group closes Boardriders acquisition (2024)

Authentic Brands Group has closed on its acquisition of lifestyle and beachwear group Boardriders in a deal that was reportedly in excess of 1.25 billion dollars.

In light of the acquisition, Authentic’s annual retail sales are now believed to be above 29 billion dollars, according to WWD, which noted that prior to the takeover the group’s sales were in the 27 billion dollar region.

Authentic announced its intention to acquire Boardriders in early April, with chairman and CEO Jamie Salter stating at the time that taking on the group brought him back to his roots.

Salter notably started his career in sports marketing and had co-founded Ride snowboards back in the early ‘90s.

Now, through Boardrider, Salter has the likes of Quiksilver, Billabong, Roxy and DC Shoes under his belt, as well as the company’s 500 plus owned retail stores and 7,000 wholesale and e-commerce accounts.

His plans for the conglomerate revolve around the accelerated expansion of its shop-in-shops, branded retail stores, wholesale and e-commerce, with sights set on global scalability.

In a statement to WWD, the company noted that it would soon begin to carry out its plan to “announce a roster of best-in-class partners around the world to help drive the brands in their next stage of growth”.

Authentic Brands Group

Boardriders

Authentic Brands Group closes Boardriders acquisition (2024)

FAQs

Authentic Brands Group closes Boardriders acquisition? ›

Authentic Brands Group now has annual retail sales in excess of $29 billion worldwide thanks to Friday's closing of its deal to acquire Boardriders. In March, the brand development, marketing and entertainment firm inked a deal to acquire Boardriders, the parent of. At the time, Authentic had sales of $27.6 billion.

How much did authentic brands pay for Boardriders? ›

Bloomberg estimated the sale price to be around $1.3 billion. Note that Blue Star bought Hurley in 2019 — the same year ABG bought Volcom. A comparison of how things played out at Hurley and Volcom could help us establish what this means for the Boardriders brands.

Who is the new owner of Boardriders? ›

Authentic Brands Group, the new owner of the Boardriders brands, has signed a multitude of new operating partners around the world for brands such as Quiksilver, Roxy, Billabong, RVCA, Element, DC Shoes, and more as the brands move to a licensing model.

What company owns the Authentic Brands Group? ›

Did Roxy get bought out? ›

As surf fans know, Roxy, along with Quiksilver, Billabong, RVCA et. al. was scooped up by licensing giant Authentic Brands Group a handful of months ago.

How much is Authentic Brands Group worth? ›

Funding, Valuation & Revenue

Authentic Brands Group's valuation in June 2023 was $20,000M.

What brands are under Boardriders? ›

The Company's apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company's Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate.

Who is the largest shareholder of Authentic Brands Group? ›

In August 2019, BlackRock became the largest shareholder in Authentic Brands.

Is Shaq part of the Authentic Brands Group? ›

Authentic Brands Group, With Shaquille O'Neal As Its Second-Largest Shareholder, Agrees To Buy Champion In $1B Deal. Shaquille O'Neal's Authentic Brands Group (ABG) deal continues to pay off.

Who is the CEO of Authentic Brands Group? ›

As President and CMO, Woodhouse has forged a path alongside CEO Jamie Salter, establishing the company's point of marketing differentiation early on, with a digital focused strategy prior to the advent of social media into mainstream marketing.

Are Roxy and Billabong the same company? ›

Boardriders, Inc. currently owns these brands: Quiksilver, Roxy, DC Shoes, Billabong, Element, Von Zipper, RVCA, and XCEL. In April 2023, Authentic Brands Group made a binding offer to acquire Boardriders, Inc. for US$1.25 billion.

Did Quiksilver get bought out? ›

The New York-based brand management and licensing company said Friday morning it closed on its acquisition of Quiksilver, Roxy, Billabong, DC, and RVCA among other brands. The brands will now move to a licensing operating model.

Who is the CEO of Roxy? ›

Dianna Flournoy - ceo - roxy inc | LinkedIn.

What is the revenue of Boardriders? ›

Boardriders does not report financials, so the last report we have of company revenue was a Moody's report, which stated Boardriders' revenue totaled $1.7 billion for the 12 months ended Jan. 31, 2022.

How much did Quicksilver sell for? ›

Today, Boardriders Inc. and all of its brands — Billabong, Quiksilver, RVCA, Roxy, DC, Element, and Honolua — were sold to Authentic Brands Group (ABG) for 1.3 billion dollars… that's billion with a 'B'.

Who bought out Roxy Surfers? ›

Authentic Brands Group is pleased to confirm the completion of its purchase of world-renowned super brands Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua, and Boardriders,” Authentic said in a statement.

Is Billabong owned by Boardriders? ›

The Boardriders acquisition closed earlier this month, giving Authentic ownership of Quiksilver, Billabong, Roxy, RVCA, Honolua and Boardriders, among other brands.

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